
Mission
Strengthening the unique bond between pets and their people through our innovative products.

New Company, Deep Roots
IPG was formed in 2021, but our family of brands and companies spans decades. This foundation gives us the stability of a trusted company with an entrepreneurial spirit.
We’re Pet People
We understand how important pets are: they’re family. Our pack of team members across North America embodies a shared passion for positively impacting the lives of our four-legged friends.

Company Culture & Values
- We cultivate a sense of Belonging by recognizing team members, making them feel accepted, and celebrating what makes them unique.
- We encourage Collaboration as we strive to create a natural interdependence between all brands, teams, and employees.
- We celebrate Independence and give a runway to team members to spread their wings and explore, returning ready to share what they have learned.
- We recognize that investing in the development of our team members spurs Growth everywhere.
- We lead with Empathy, building bridges and long-term connections.
- We strive to cut through the noise and find Simplicity in everything we do.
- We employ an enterprising mindset, an Adventure that pushes us past our comfort zones and leads to new realizations.

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